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Industry AI Visibility

All Four AI Assistants Put Plausible Ahead Of Adobe Analytics

POINT Key points
  • Plausible landed in 93.3% of answers, Adobe Analytics in 51.7%
  • Adobe sits higher on the comparison lists that search returns
  • #AI
  • #AI Visibility
  • #Appearance Rate
  • #Web Analytics
  • #Measurement

You’ve got an analytics tab open somewhere right now. Most of us do — it’s been sitting there since Monday.

So, a question you can answer in about four seconds. If one of your buyers asked ChatGPT which analytics tool to use, would ChatGPT’s shortlist and yours be the same shortlist?

I wrote my own three down before I ran anything, specifically so I couldn’t quietly revise them afterwards. Two of my three didn’t make the models’ top five.

But my score wasn’t the interesting part. The four assistants didn’t agree with each other either, and they start disagreeing one row down from the top.

So I asked them properly. Five open questions, no company name anywhere in the wording, three repeats each, four models — 60 answers in all — and then I counted every name that came back.

One note before the table. All four models answered all 15 of their queries this time, so every 0.0% below is a measured zero: the model replied and simply didn’t say the name. That’s a different thing from a model that failed to reply, and you should know which one you’re looking at.

AI RANKING REPORT

Web analytics tools

We asked the AI models without naming any company, and counted only the companies the AI brought up on its own.

Measured on
AI models with usable data
ChatGPT / Gemini / Perplexity / Claude
Questions
5
Repeats per question
3
Total queries sent
60
Usable responses
60

Recanonicalized: the per-response raw extraction records in kpi-snapshot/genre-ranking/web-analytics-en/2026-08-10.json were re-matched, re-filtered and re-aggregated without calling any AI API or extraction LLM (this is not a new measurement, so the measurement timestamp is carried over from the original run) / 60 usable responses out of 60 queries sent; the remaining 0 produced no usable response (an AI query failure or a failed company-name extraction) and are excluded from the aggregation as missing data / Dropped from the table as not a company or product: Ads, g2.com, trustradius.com, G2, Plausible / Fathom, Mixpanel / PostHog, GDPR, Capterra, Discovery (rows are removed only; the denominator stays the number of usable responses, so no other figure changes)

Web analytics tools: companies named by AI, ranked by appearance rate (highest first) Appearance rate = the share of usable responses in which the company was named at least once. Average rank = the average position the company was given within those responses (lower means named earlier).
# Company Appearance rate (%) Average rank Responses naming it
1 Google Analytics ◆ On the reference list 100.0 1.4 60
2 Matomo ◆ On the reference list 96.7 7.8 58
3 Plausible ◆ On the reference list 93.3 7.6 56
4 Mixpanel ◆ On the reference list 90.0 10.8 54
5 Fathom Analytics ◆ On the reference list 75.0 8.3 45
6 Amplitude ◆ On the reference list 71.7 10.9 43
7 Hotjar ◆ On the reference list 68.3 8.0 41
8 Microsoft Clarity ◆ On the reference list 66.7 8.5 40
9 Adobe Analytics ◆ On the reference list 51.7 8.8 31
10 PostHog ◆ On the reference list 51.7 11.9 31
11 Google Ads + Not on the reference list 46.7 3.9 28
12 Google Search Console + Not on the reference list 41.7 4.6 25
13 Simple Analytics + Not on the reference list 38.3 11.1 23
14 Looker Studio + Not on the reference list 30.0 9.3 18
15 Umami ◆ On the reference list 30.0 12.5 18
16 Similarweb ◆ On the reference list 28.3 11.2 17
17 FullStory + Not on the reference list 26.7 13.4 16
18 Heap ◆ On the reference list 26.7 14.9 16
19 BigQuery + Not on the reference list 21.7 8.8 13
20 Swetrix + Not on the reference list 18.3 9.9 11
21 AgencyAnalytics + Not on the reference list 18.3 13.2 11
22 Contentsquare ◆ On the reference list 16.7 13.1 10
23 Google + Not on the reference list 15.0 6.8 9
24 Crazy Egg + Not on the reference list 15.0 13.4 9
25 Semrush + Not on the reference list 13.3 11.3 8
26 Universal Analytics + Not on the reference list 11.7 5.3 7
27 Google Tag Manager + Not on the reference list 10.0 10.3 6
28 Pirsch + Not on the reference list 10.0 14.0 6
29 Whatagraph + Not on the reference list 8.3 20.8 5
30 DashThis + Not on the reference list 8.3 21.0 5
31 Seline + Not on the reference list 6.7 4.5 4
32 Ahrefs + Not on the reference list 6.7 12.0 4
33 FullSession + Not on the reference list 6.7 12.5 4
34 HubSpot + Not on the reference list 6.7 13.8 4
35 Kissmetrics ◆ On the reference list 6.7 17.3 4
36 Cloudflare Web Analytics + Not on the reference list 6.7 17.8 4
37 VWO + Not on the reference list 6.7 17.8 4
38 Optimizely + Not on the reference list 6.7 18.0 4
39 Adobe Experience Cloud + Not on the reference list 6.7 18.8 4
40 Smartlook + Not on the reference list 6.7 19.3 4
41 Sleek Analytics + Not on the reference list 5.0 10.7 3
42 LogRocket + Not on the reference list 5.0 13.0 3
43 Flowsery + Not on the reference list 5.0 15.7 3
44 HubSpot Analytics + Not on the reference list 5.0 19.3 3
45 AB Tasty + Not on the reference list 5.0 19.7 3
46 Databox + Not on the reference list 5.0 21.3 3
47 Swydo + Not on the reference list 5.0 23.7 3
48 Microsoft + Not on the reference list 3.3 11.5 2
49 Adobe Sensei + Not on the reference list 3.3 12.0 2
50 Stripe + Not on the reference list 3.3 12.5 2
51 Shopify + Not on the reference list 3.3 15.5 2
52 Triple Whale + Not on the reference list 3.3 17.0 2
53 Northbeam + Not on the reference list 3.3 18.0 2
54 Jetpack + Not on the reference list 3.3 19.0 2
55 Marketing Hub + Not on the reference list 3.3 20.0 2
56 Wix Analytics + Not on the reference list 3.3 20.0 2
57 Lucky Orange + Not on the reference list 3.3 20.5 2
58 Meta + Not on the reference list 3.3 23.5 2
59 Piwik PRO + Not on the reference list 3.3 24.5 2
60 Lead Forensics + Not on the reference list 3.3 32.0 2
61 Dolphin Analytics + Not on the reference list 1.7 1.0 1
62 Analytics 360 + Not on the reference list 1.7 3.0 1
63 Customer Journey Analytics + Not on the reference list 1.7 4.0 1
64 Clicky + Not on the reference list 1.7 7.0 1
65 webreveal.io + Not on the reference list 1.7 7.0 1
66 Bootstrap.build + Not on the reference list 1.7 9.0 1
67 Buildberg + Not on the reference list 1.7 9.0 1
68 Mouseflow + Not on the reference list 1.7 9.0 1
69 rybbit.com + Not on the reference list 1.7 10.0 1
70 Facebook Ads + Not on the reference list 1.7 14.0 1
71 Adobe + Not on the reference list 1.7 15.0 1
72 Shopify Analytics + Not on the reference list 1.7 15.0 1
73 SE Ranking + Not on the reference list 1.7 16.0 1
74 Squarespace + Not on the reference list 1.7 17.0 1
75 Supermetrics + Not on the reference list 1.7 17.0 1
76 ThoughtMetric + Not on the reference list 1.7 17.0 1
77 Cloudflare + Not on the reference list 1.7 18.0 1
78 UXCam + Not on the reference list 1.7 18.0 1
79 Facebook + Not on the reference list 1.7 19.0 1
80 TikTok + Not on the reference list 1.7 19.0 1
81 Wicked Reports + Not on the reference list 1.7 20.0 1
82 Facebook Pixels + Not on the reference list 1.7 21.0 1
83 Meta Pixel + Not on the reference list 1.7 22.0 1
84 Omniconvert Explore + Not on the reference list 1.7 22.0 1
85 Piano Analytics + Not on the reference list 1.7 23.0 1
86 Power BI + Not on the reference list 1.7 23.0 1
87 Quantum Metric + Not on the reference list 1.7 23.0 1
88 Webtrends + Not on the reference list 1.7 23.0 1
89 AT Internet + Not on the reference list 1.7 24.0 1
90 Klipfolio + Not on the reference list 1.7 24.0 1
91 ZapDigits + Not on the reference list 1.7 24.0 1
92 Attrifast + Not on the reference list 1.7 25.0 1
93 FrictionTrack + Not on the reference list 1.7 25.0 1
94 Yandex.Metrica + Not on the reference list 1.7 25.0 1
95 AppsFlyer + Not on the reference list 1.7 26.0 1
96 Glassbox + Not on the reference list 1.7 26.0 1
97 Chartbeat + Not on the reference list 1.7 28.0 1
98 MoEngage + Not on the reference list 1.7 28.0 1
99 Salesforce Marketing Cloud + Not on the reference list 1.7 29.0 1
100 CleverTap + Not on the reference list 1.7 30.0 1
101 Parse.ly + Not on the reference list 1.7 30.0 1
102 GoSquared + Not on the reference list 1.7 31.0 1

◆ = on the reference list of major companies prepared in advance. + = not on that list; the AI brought it up on its own.

Breakdown by AI model: each cell shows appearance rate (%) / average rank Models with no usable response are omitted from the columns, so that a missing measurement is never read as 0%. The n under each column header is that model’s number of usable responses.
Company ChatGPT n=15 Gemini n=15 Perplexity n=15 Claude n=15
Google Analytics 100.0% / 2.2 100.0% / 1.4 100.0% / 1.0 100.0% / 1.0
Matomo 93.3% / 7.8 100.0% / 8.3 93.3% / 5.7 100.0% / 9.3
Plausible 100.0% / 7.0 100.0% / 7.3 80.0% / 8.8 93.3% / 7.6
Mixpanel 100.0% / 11.9 86.7% / 13.2 73.3% / 6.6 100.0% / 10.6
Fathom Analytics 100.0% / 8.1 86.7% / 8.2 20.0% / 8.0 93.3% / 8.7
Amplitude 60.0% / 13.7 66.7% / 14.2 73.3% / 7.2 86.7% / 9.5
Hotjar 20.0% / 9.0 80.0% / 12.5 93.3% / 4.6 80.0% / 7.3
Microsoft Clarity 33.3% / 11.6 80.0% / 11.4 73.3% / 4.6 80.0% / 7.9
Adobe Analytics 26.7% / 11.0 60.0% / 9.7 40.0% / 3.8 80.0% / 10.0
PostHog 93.3% / 11.7 46.7% / 14.1 13.3% / 8.5 53.3% / 11.3
Google Ads 80.0% / 4.4 86.7% / 3.8 0.0% / — 20.0% / 2.3
Google Search Console 33.3% / 5.8 73.3% / 4.8 20.0% / 2.0 40.0% / 4.7
Simple Analytics 93.3% / 10.6 0.0% / — 0.0% / — 60.0% / 11.9
Looker Studio 33.3% / 15.2 73.3% / 7.8 13.3% / 2.5 0.0% / —
Umami 73.3% / 11.5 6.7% / 12.0 0.0% / — 40.0% / 14.5
Similarweb 6.7% / 14.0 6.7% / 21.0 60.0% / 10.0 40.0% / 11.0
FullStory 46.7% / 15.6 20.0% / 14.7 20.0% / 4.0 20.0% / 16.7
Heap 33.3% / 15.8 26.7% / 15.8 13.3% / 9.5 33.3% / 15.4
BigQuery 60.0% / 7.7 26.7% / 11.3 0.0% / — 0.0% / —
Swetrix 66.7% / 9.8 6.7% / 11.0 0.0% / — 0.0% / —
AgencyAnalytics 20.0% / 17.7 13.3% / 19.5 20.0% / 3.0 20.0% / 14.7
Contentsquare 6.7% / 17.0 20.0% / 15.7 13.3% / 19.0 26.7% / 7.3
Google 20.0% / 3.3 20.0% / 8.0 0.0% / — 20.0% / 9.0
Crazy Egg 13.3% / 19.5 13.3% / 11.5 20.0% / 12.0 13.3% / 11.5
Semrush 0.0% / — 0.0% / — 33.3% / 14.2 20.0% / 6.3
Universal Analytics 0.0% / — 40.0% / 4.7 0.0% / — 6.7% / 9.0
Google Tag Manager 0.0% / — 33.3% / 11.4 6.7% / 5.0 0.0% / —
Pirsch 40.0% / 14.0 0.0% / — 0.0% / — 0.0% / —
Whatagraph 20.0% / 19.3 13.3% / 23.0 0.0% / — 0.0% / —
DashThis 20.0% / 20.3 13.3% / 22.0 0.0% / — 0.0% / —
Seline 20.0% / 3.0 0.0% / — 6.7% / 9.0 0.0% / —
Ahrefs 0.0% / — 0.0% / — 20.0% / 13.3 6.7% / 8.0
FullSession 26.7% / 12.5 0.0% / — 0.0% / — 0.0% / —
HubSpot 13.3% / 19.0 6.7% / 14.0 6.7% / 3.0 0.0% / —
Kissmetrics 6.7% / 17.0 0.0% / — 13.3% / 18.0 6.7% / 16.0
Cloudflare Web Analytics 26.7% / 17.8 0.0% / — 0.0% / — 0.0% / —
VWO 0.0% / — 20.0% / 17.3 0.0% / — 6.7% / 19.0
Optimizely 0.0% / — 20.0% / 18.0 0.0% / — 6.7% / 18.0
Adobe Experience Cloud 13.3% / 30.5 6.7% / 9.0 0.0% / — 6.7% / 5.0
Smartlook 26.7% / 19.3 0.0% / — 0.0% / — 0.0% / —
Sleek Analytics 20.0% / 10.7 0.0% / — 0.0% / — 0.0% / —
LogRocket 20.0% / 13.0 0.0% / — 0.0% / — 0.0% / —
Flowsery 20.0% / 15.7 0.0% / — 0.0% / — 0.0% / —
HubSpot Analytics 13.3% / 18.0 6.7% / 22.0 0.0% / — 0.0% / —
AB Tasty 0.0% / — 20.0% / 19.7 0.0% / — 0.0% / —
Databox 20.0% / 21.3 0.0% / — 0.0% / — 0.0% / —
Swydo 20.0% / 23.7 0.0% / — 0.0% / — 0.0% / —
Microsoft 0.0% / — 13.3% / 11.5 0.0% / — 0.0% / —
Adobe Sensei 0.0% / — 13.3% / 12.0 0.0% / — 0.0% / —
Stripe 13.3% / 12.5 0.0% / — 0.0% / — 0.0% / —
Shopify 0.0% / — 13.3% / 15.5 0.0% / — 0.0% / —
Triple Whale 6.7% / 18.0 6.7% / 16.0 0.0% / — 0.0% / —
Northbeam 6.7% / 19.0 6.7% / 17.0 0.0% / — 0.0% / —
Jetpack 6.7% / 20.0 6.7% / 18.0 0.0% / — 0.0% / —
Marketing Hub 13.3% / 20.0 0.0% / — 0.0% / — 0.0% / —
Wix Analytics 0.0% / — 6.7% / 19.0 6.7% / 21.0 0.0% / —
Lucky Orange 6.7% / 27.0 0.0% / — 0.0% / — 6.7% / 14.0
Meta 0.0% / — 13.3% / 23.5 0.0% / — 0.0% / —
Piwik PRO 13.3% / 24.5 0.0% / — 0.0% / — 0.0% / —
Lead Forensics 13.3% / 32.0 0.0% / — 0.0% / — 0.0% / —
Dolphin Analytics 6.7% / 1.0 0.0% / — 0.0% / — 0.0% / —
Analytics 360 0.0% / — 0.0% / — 0.0% / — 6.7% / 3.0
Customer Journey Analytics 6.7% / 4.0 0.0% / — 0.0% / — 0.0% / —
Clicky 6.7% / 7.0 0.0% / — 0.0% / — 0.0% / —
webreveal.io 6.7% / 7.0 0.0% / — 0.0% / — 0.0% / —
Bootstrap.build 6.7% / 9.0 0.0% / — 0.0% / — 0.0% / —
Buildberg 6.7% / 9.0 0.0% / — 0.0% / — 0.0% / —
Mouseflow 6.7% / 9.0 0.0% / — 0.0% / — 0.0% / —
rybbit.com 6.7% / 10.0 0.0% / — 0.0% / — 0.0% / —
Facebook Ads 0.0% / — 6.7% / 14.0 0.0% / — 0.0% / —
Adobe 0.0% / — 6.7% / 15.0 0.0% / — 0.0% / —
Shopify Analytics 0.0% / — 6.7% / 15.0 0.0% / — 0.0% / —
SE Ranking 0.0% / — 0.0% / — 6.7% / 16.0 0.0% / —
Squarespace 0.0% / — 6.7% / 17.0 0.0% / — 0.0% / —
Supermetrics 6.7% / 17.0 0.0% / — 0.0% / — 0.0% / —
ThoughtMetric 6.7% / 17.0 0.0% / — 0.0% / — 0.0% / —
Cloudflare 6.7% / 18.0 0.0% / — 0.0% / — 0.0% / —
UXCam 6.7% / 18.0 0.0% / — 0.0% / — 0.0% / —
Facebook 0.0% / — 6.7% / 19.0 0.0% / — 0.0% / —
TikTok 0.0% / — 6.7% / 19.0 0.0% / — 0.0% / —
Wicked Reports 6.7% / 20.0 0.0% / — 0.0% / — 0.0% / —
Facebook Pixels 0.0% / — 6.7% / 21.0 0.0% / — 0.0% / —
Meta Pixel 0.0% / — 6.7% / 22.0 0.0% / — 0.0% / —
Omniconvert Explore 6.7% / 22.0 0.0% / — 0.0% / — 0.0% / —
Piano Analytics 6.7% / 23.0 0.0% / — 0.0% / — 0.0% / —
Power BI 6.7% / 23.0 0.0% / — 0.0% / — 0.0% / —
Quantum Metric 0.0% / — 0.0% / — 0.0% / — 6.7% / 23.0
Webtrends 6.7% / 23.0 0.0% / — 0.0% / — 0.0% / —
AT Internet 6.7% / 24.0 0.0% / — 0.0% / — 0.0% / —
Klipfolio 6.7% / 24.0 0.0% / — 0.0% / — 0.0% / —
ZapDigits 6.7% / 24.0 0.0% / — 0.0% / — 0.0% / —
Attrifast 6.7% / 25.0 0.0% / — 0.0% / — 0.0% / —
FrictionTrack 6.7% / 25.0 0.0% / — 0.0% / — 0.0% / —
Yandex.Metrica 6.7% / 25.0 0.0% / — 0.0% / — 0.0% / —
AppsFlyer 6.7% / 26.0 0.0% / — 0.0% / — 0.0% / —
Glassbox 6.7% / 26.0 0.0% / — 0.0% / — 0.0% / —
Chartbeat 6.7% / 28.0 0.0% / — 0.0% / — 0.0% / —
MoEngage 6.7% / 28.0 0.0% / — 0.0% / — 0.0% / —
Salesforce Marketing Cloud 6.7% / 29.0 0.0% / — 0.0% / — 0.0% / —
CleverTap 6.7% / 30.0 0.0% / — 0.0% / — 0.0% / —
Parse.ly 6.7% / 30.0 0.0% / — 0.0% / — 0.0% / —
GoSquared 6.7% / 31.0 0.0% / — 0.0% / — 0.0% / —
Comparison against the reference information (major companies and market share), highest share first
Company Market position Market share (%) Appearance rate in AI answers (%)
Adobe Analytics Listed on 5 of the 7 pages — 51.7
Amplitude Listed on 4 of the 7 pages — 71.7
Contentsquare Listed on 3 of the 7 pages — 16.7
Fathom Analytics Listed on 4 of the 7 pages — 75.0
Google Analytics Listed on 7 of the 7 pages — 100.0
Heap Listed on 2 of the 7 pages — 26.7
Hotjar Listed on 3 of the 7 pages — 68.3
Kissmetrics Listed on 2 of the 7 pages — 6.7
Matomo Listed on 6 of the 7 pages — 96.7
Microsoft Clarity Listed on 3 of the 7 pages — 66.7
Mixpanel Listed on 7 of the 7 pages — 90.0
Plausible Listed on 4 of the 7 pages — 93.3
PostHog Listed on 3 of the 7 pages — 51.7
Similarweb Listed on 2 of the 7 pages — 28.3
Umami Listed on 2 of the 7 pages — 30.0
Questions used for this measurement (5)
  1. What are the best web analytics tools right now? Please name some of the main options.
  2. Our marketing team wants to understand how visitors find and use our website. Which web analytics platform would you recommend?
  3. If you compare the leading web analytics platforms on features and ease of use, which ones come out on top?
  4. What web analytics software do small businesses and agencies usually end up using?
  5. Which tools are commonly used for measuring website traffic, visitor behaviour and conversions? Please name the main ones.
Name-matching records (102)

Name matching = merging spelling variants (e.g. “BowNow” and “bownow”) into one company. Every surface form we actually saw and the rule we applied are disclosed so you can check whether the merging is sound.

Canonical name Surface forms actually seen Rule applied
Seline Seline Appeared on its own (nothing to merge into)
Google Analytics Google Analytics 4 / GA4 / Google Analytics / Google Analytics 4 (GA4) / Google Analytics (GA4) Mapped via the alias table
Google Google Appeared on its own (nothing to merge into)
Looker Studio Looker Studio / Data Studio / Google Data Studio Mapped via the alias table
BigQuery BigQuery Appeared on its own (nothing to merge into)
Matomo Matomo / Piwik / Matomo (CRO features) Mapped via the alias table
Fathom Analytics Fathom / Fathom Analytics Mapped via the alias table
Plausible Plausible Analytics / Plausible Mapped via the alias table
Mixpanel Mixpanel Mapped via the alias table
PostHog PostHog Mapped via the alias table
Swetrix Swetrix Appeared on its own (nothing to merge into)
Simple Analytics Simple Analytics Appeared on its own (nothing to merge into)
Umami Umami Mapped via the alias table
Pirsch Pirsch Appeared on its own (nothing to merge into)
Flowsery Flowsery Appeared on its own (nothing to merge into)
Cloudflare Web Analytics Cloudflare Web Analytics Appeared on its own (nothing to merge into)
Jetpack Jetpack Stats / WordPress Jetpack Mapped via the alias table
Piano Analytics Piano Analytics Appeared on its own (nothing to merge into)
AT Internet AT Internet Appeared on its own (nothing to merge into)
Piwik PRO Piwik PRO Appeared on its own (nothing to merge into)
Sleek Analytics Sleek Analytics / Sleek Mapped via the alias table
Stripe Stripe Appeared on its own (nothing to merge into)
Google Ads Google Ads Appeared on its own (nothing to merge into)
Google Search Console Search Console / Google Search Console Mapped via the alias table
Heap Heap / Heap Analytics Mapped via the alias table
Contentsquare Contentsquare Mapped via the alias table
FullSession FullSession Appeared on its own (nothing to merge into)
FullStory FullStory / Fullstory Matched an existing company after normalization
Microsoft Clarity Microsoft Clarity / Clarity Mapped via the alias table
webreveal.io webreveal.io Appeared on its own (nothing to merge into)
rybbit.com rybbit.com Appeared on its own (nothing to merge into)
Amplitude Amplitude Mapped via the alias table
Smartlook Smartlook Appeared on its own (nothing to merge into)
Glassbox Glassbox Appeared on its own (nothing to merge into)
Chartbeat Chartbeat Appeared on its own (nothing to merge into)
Parse.ly Parse.ly Appeared on its own (nothing to merge into)
GoSquared GoSquared Appeared on its own (nothing to merge into)
Adobe Analytics Adobe Analytics Mapped via the alias table
Adobe Experience Cloud Adobe Experience Cloud Appeared on its own (nothing to merge into)
Lead Forensics Lead Forensics Appeared on its own (nothing to merge into)
Buildberg Buildberg Appeared on its own (nothing to merge into)
ThoughtMetric ThoughtMetric Appeared on its own (nothing to merge into)
Triple Whale Triple Whale Appeared on its own (nothing to merge into)
Northbeam Northbeam Appeared on its own (nothing to merge into)
Wicked Reports Wicked Reports Appeared on its own (nothing to merge into)
Dolphin Analytics Dolphin Analytics Appeared on its own (nothing to merge into)
Bootstrap.build Bootstrap.build Appeared on its own (nothing to merge into)
Customer Journey Analytics Customer Journey Analytics Appeared on its own (nothing to merge into)
Similarweb Similarweb / SimilarWeb Mapped via the alias table
AgencyAnalytics AgencyAnalytics Appeared on its own (nothing to merge into)
Whatagraph Whatagraph Appeared on its own (nothing to merge into)
Databox Databox Appeared on its own (nothing to merge into)
DashThis DashThis Appeared on its own (nothing to merge into)
Swydo Swydo Appeared on its own (nothing to merge into)
Crazy Egg Crazy Egg Appeared on its own (nothing to merge into)
Lucky Orange Lucky Orange Appeared on its own (nothing to merge into)
Supermetrics Supermetrics Appeared on its own (nothing to merge into)
Power BI Power BI Appeared on its own (nothing to merge into)
ZapDigits ZapDigits Appeared on its own (nothing to merge into)
Cloudflare Cloudflare Appeared on its own (nothing to merge into)
Klipfolio Klipfolio Appeared on its own (nothing to merge into)
FrictionTrack FrictionTrack Appeared on its own (nothing to merge into)
Hotjar Hotjar Mapped via the alias table
LogRocket LogRocket Appeared on its own (nothing to merge into)
HubSpot Analytics HubSpot Analytics Appeared on its own (nothing to merge into)
HubSpot HubSpot Appeared on its own (nothing to merge into)
Marketing Hub Marketing Hub Appeared on its own (nothing to merge into)
Omniconvert Explore Omniconvert Explore Appeared on its own (nothing to merge into)
Webtrends Webtrends Appeared on its own (nothing to merge into)
Yandex.Metrica Yandex.Metrica Appeared on its own (nothing to merge into)
Clicky Clicky Appeared on its own (nothing to merge into)
Mouseflow Mouseflow Appeared on its own (nothing to merge into)
UXCam UXCam Appeared on its own (nothing to merge into)
Kissmetrics Kissmetrics Mapped via the alias table
Attrifast Attrifast Appeared on its own (nothing to merge into)
AppsFlyer AppsFlyer Appeared on its own (nothing to merge into)
MoEngage MoEngage Appeared on its own (nothing to merge into)
Salesforce Marketing Cloud Salesforce Marketing Cloud Appeared on its own (nothing to merge into)
CleverTap CleverTap Appeared on its own (nothing to merge into)
Adobe Sensei Adobe Sensei Appeared on its own (nothing to merge into)
Universal Analytics Universal Analytics Appeared on its own (nothing to merge into)
Google Tag Manager Google Tag Manager / GTM / Google Tag Manager (GTM) Mapped via the alias table
Meta Meta Appeared on its own (nothing to merge into)
Facebook Facebook Appeared on its own (nothing to merge into)
Adobe Adobe Appeared on its own (nothing to merge into)
Facebook Ads Facebook Ads Appeared on its own (nothing to merge into)
Shopify Analytics Shopify Analytics Appeared on its own (nothing to merge into)
Shopify Shopify Appeared on its own (nothing to merge into)
Squarespace Squarespace Appeared on its own (nothing to merge into)
Wix Analytics Wix Analytics Appeared on its own (nothing to merge into)
TikTok TikTok Appeared on its own (nothing to merge into)
VWO VWO / Visual Website Optimizer / VWO (Visual Website Optimizer) Mapped via the alias table
Optimizely Optimizely Appeared on its own (nothing to merge into)
AB Tasty AB Tasty Appeared on its own (nothing to merge into)
Meta Pixel Meta Pixel Appeared on its own (nothing to merge into)
Microsoft Microsoft Appeared on its own (nothing to merge into)
Facebook Pixels Facebook Pixels Appeared on its own (nothing to merge into)
Semrush Semrush / SEMrush Matched an existing company after normalization
Ahrefs Ahrefs Appeared on its own (nothing to merge into)
SE Ranking SE Ranking Appeared on its own (nothing to merge into)
Quantum Metric Quantum Metric Appeared on its own (nothing to merge into)
Analytics 360 Analytics 360 Appeared on its own (nothing to merge into)

Which Web Analytics Tools Does AI Recommend Most?

Google Analytics, in every single answer — 60 of 60, a 100.0% , and 100.0% in each of the four assistants separately. Behind it the order runs Matomo 96.7%, Plausible 93.3%, Mixpanel 90.0%, Fathom Analytics 75.0% and Amplitude 71.7%.

That’s from 60 queries put to ChatGPT, Gemini, Perplexity and Claude on 2026-08-10, with no company names in the questions.

One Name Was Unanimous. Everything Under It Splits.

Google Analytics didn’t just show up everywhere; it showed up early. Its is 1.40, which means it’s usually the first name out of the model’s mouth.

Then things come apart.

Fathom Analytics is the cleanest case. It sits at 75.0% overall, which reads as a solid, slightly unremarkable result — until you split it by assistant.

ChatGPT named it in all 15 of its answers (100.0%). Claude 93.3%, Gemini 86.7%. Perplexity named it in 3 of 15, or 20.0%.

Perplexity answered all fifteen times. It just mostly didn’t say the name.

It runs the other way too, which is why I don’t think the story is “Perplexity names fewer things”. Hotjar: Perplexity 93.3%, Gemini and Claude 80.0% apiece, ChatGPT 20.0%. Microsoft Clarity: Gemini and Claude 80.0%, Perplexity 73.3%, ChatGPT 33.3%. Adobe Analytics: Claude 80.0%, Gemini 60.0%, Perplexity 40.0%, ChatGPT 26.7%.

And some names live almost entirely inside a single assistant. Simple Analytics: ChatGPT 93.3%, Claude 60.0%, Gemini 0.0%, Perplexity 0.0%. Swetrix: ChatGPT 66.7%, Gemini 6.7%, nothing at all from the other two. Looker Studio runs the opposite way, at Gemini 73.3% and Claude 0.0%.

The assistants don’t even produce the same quantity of names. Across the run ChatGPT gave 79 distinct companies, Gemini 49, Claude 31 and Perplexity 26, for 102 altogether.

The Search Lists And The Models Disagree In Both Directions

Market share would have made the better yardstick, and it was my first choice. W3Techs publishes free usage figures for traffic analysis tools that any reader can go and check for themselves.

I couldn’t reach the site.

Three fetches failed (one refused connection, two read timeouts), a direct request timed out with no status code at all, and the root domain timed out as well. So I never read a single share figure, and you won’t find one in this piece — a number I didn’t read isn’t a number I get to quote.

The fallback was plain: search "best web analytics tools" 2026 list, then count how many of those pages name each tool as an option. Collected 2026-08-10, seven pages in the count. I built it before measuring anything, so I couldn’t tune it to the result afterwards.

Those seven pages are not a neutral panel, and here it matters more than usual. Six of the seven list a product from their own house, and five of those put their own tool in first place. (I left out an eighth result — a directory ranking 72 tools — since counting it would hand almost every product a page.)

Right at the top, the two lists agree. Google Analytics is on all seven pages and hits 100.0%. Mixpanel is on all seven too, at 90.0%.

Under that they diverge, and they do it both ways.

Adobe Analytics is the sharpest case going down: five of seven pages, fourth on the reference list, and 51.7% with the models, where it comes ninth. Contentsquare, three pages, 16.7%. Kissmetrics, two pages, 6.7%.

Going up, Plausible sits on four of seven pages and lands at 93.3% — third overall, and ahead of Adobe Analytics in all four assistants individually. Fathom Analytics, also four pages, comes in at 75.0%. Two names that never even cleared my bar for the reference list (one page each) turned up constantly anyway: Simple Analytics at 38.3%, Swetrix at 18.3%.

No company on the reference list drew a blank, though. All 15 were named at least once across the 60 answers, so this run has no “invisible in AI” story in it, and I’d sooner tell you that than manufacture one.

What Three Of These Look Like In The Report

Our report reads a single company through three numbers: the appearance rate, the per-assistant split, and the average rank.

Adobe Analytics — 51.7%, average rank 8.84, and per assistant: Claude 80.0%, Gemini 60.0%, Perplexity 40.0%, ChatGPT 26.7%. Five of the seven reference pages. The combined figure says “named about half the time”. The split says “named by Claude four times in five, and by ChatGPT one time in four”, which is a different sentence.

Plausible — 93.3%, average rank 7.63, and steady across the board: ChatGPT 100.0%, Gemini 100.0%, Claude 93.3%, Perplexity 80.0%. Four of seven pages in search, near-universal in the answers, no assistant where it drops out.

Simple Analytics — 38.3%, average rank 11.09, with ChatGPT 93.3%, Claude 60.0%, Gemini 0.0%, Perplexity 0.0%. One comparison page, which put it under my cutoff for the reference list. Half the assistants say it constantly; the other half never said it once.

I want to be careful about what those three numbers are, though. How often a model says your name and how good your product is are two separate measurements, and this run only made the first one. I’m also not claiming that publishing more would shift any of these figures — that’s a different experiment, and I haven’t run it.

How This Was Measured, And What It Can’t Tell You

One run, 2026-08-10 (UTC). Five open questions, no company name in any of them, three repeats each, four models. 60 queries.

The five questions, verbatim:

  1. “What are the best web analytics tools right now? Please name some of the main options.”
  2. “Our marketing team wants to understand how visitors find and use our website. Which web analytics platform would you recommend?”
  3. “If you compare the leading web analytics platforms on features and ease of use, which ones come out on top?”
  4. “What web analytics software do small businesses and agencies usually end up using?”
  5. “Which tools are commonly used for measuring website traffic, visitor behaviour and conversions? Please name the main ones.”

Coverage, stated straight: 60 of the 60 queries produced a usable answer. ChatGPT, Gemini, Perplexity and Claude returned 15 each, and no company-name extraction failed. Gemini has come back completely empty in earlier runs of this measurement, so I check it every time before I let it into a table; this time it answered all 15, which is the only reason it’s in the columns above.

On name-matching, I merged variants of one product only where this run actually showed them splitting.

A bare “Clarity” folded into Microsoft Clarity (it never once appeared without the full name alongside it). “Piwik” folded into Matomo, since it turned up with Matomo in all 13 of its answers and never once beside Piwik PRO — which is a different company’s product and keeps its own row. “Data Studio” folded into Looker Studio, its current name. A bare “Google” I left exactly where it was, because it could mean any of several Google products here and guessing would inflate one of them.

I also dropped nine strings that aren’t companies: a regulation (GDPR); four that are software review sites rather than vendors here (G2 twice, once as a bare name and once as a domain, plus Capterra and TrustRadius); a bare “Discovery”, an ordinary English word I couldn’t pin to any product; a fragment where the extractor sheared “Ads” off “Google Ads”; and two cases where a model named two products joined by a slash (“Plausible / Fathom”). That last one pushes Plausible’s and Fathom’s rates slightly down rather than up, and I’d rather undercount than invent an attribution. Dropping a row never moves anyone else’s percentage anyway; the denominator is the number of usable answers either way.

A fair few names in the long tail I couldn’t match to any product I know. I’ve left them in the table. Whether they’re small tools I’ve never met or the model filling a gap is something this measurement genuinely can’t settle, and quietly deleting them would hide a real property of the answers.

And 15 answers per model is a small sample. It’s enough to tell “named nearly every time” from “hardly ever named”.

It isn’t enough to argue about a two-point gap.

Build The Table With One Column Per Assistant

The number I keep coming back to is the distance between 26.7% and 80.0%.

Same company, same day, same five questions — just a different assistant answering. That’s Adobe Analytics, and a combined score of 51.7% swallows the entire gap.

Maybe I’m wrong about how far that generalizes. One category, one day, 60 answers, and a reference list drawn from seven pages that were mostly written by vendors. I’d want a second run before I moved anyone’s budget on the strength of a single row.

The useful move doesn’t wait on that, though. When you go and check where your own brand stands, build the table with your competitors in the rows and one column per assistant. A name that’s strong in one model and absent in two vanishes completely into an average, and that pattern is the one actually worth finding.

Then put a repeat in the calendar. One ask is a photograph of something that keeps moving, and the rate only starts to mean anything once you’ve got a few of them side by side.

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